Managing Variety and New Product Introduction in Consumer Electronics Manufacturing Industry

Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing

P variety is an important strategic tool that firms can use to attract customers and respond to competition. This study focuses on the retail industry and investigates how stores manage their product variety, contingent on the presence of competition and their actual distance from rivals. Using a unique data set that contains all Best Buy and Circuit City stores in the United States, the author...

Product variety and price strategy in the ski manufacturing industry

The present paper aims at examining the role of variety in the ski manufacturing industry and its relevance in firms’ price setting strategies. In particular, it intends to investigate and empirically test two hypotheses concerning the relation between variety and prices. The first concerns the relationship between product quality/complexity and prices. The second refers to the existence of two...

Lean Manufacturing in Electronics & Electrical Manufacturing Industry in India

Lean manufacturing is an important aspect used by the current companies to compete in the market. The high cost of production in many sectors has forced companies to offer their products at high prices thus failing to attract customers. Small and medium sized enterprises in Indian electronic and electrical industry face high competition challenges from international companies thus, application ...

Leveraging the sustainability potential of mass customization through product service systems in the consumer electronics industry

Companies experience an increasing importance for implementing sustainability concerns into their processes and product offerings. In the consumer electronics industry, traditional manufacturing-focused initiatives to minimize the environmental impacts of products are currently still far from satisfactory. The European research project SMC-Excel aims at enhancing the ecological sustainability i...

Managing agility and productivity in the electronics industry